CONCEPTS & COPY
WHAT PEOPLE SAY – ★★★★★
"Danielle comes to work every day with a wonderful attitude – she puts the customer first, wants to create amazing customer experiences and is selfless in her pursuit of greater emphasis on quality and consistency in our content. She is decisive and inspirational, capable of leading a disparate group to a single idea and has an admiral focus on the detail." – Christopher Perkins, Head of Copy, Barclays
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"She has a great ability to make clients and stakeholders alike feel part of the process and her desire to make the creative process as collaborative as possible is a real value to the team. What has really impressed me though is Danielle's drive and ambition to push the creative at Barclays and take people on a journey outside of their comfort zone. Not afraid to challenge, but always through a lens of respect and empathy, her attitude to what great creative is gives us real hope as a brand moving forward." – Andy Hunns, Head of Creative Studio, Barclays
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"We’ve yet to roll the doc out properly but internally it’s landed really well, a really nice piece of work!" - Pete Gunovsky, Head of Commercial Marketing, Chelsea FC
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Right now, a lot of my freelance work includes coaching teams on writing skills. I love helping to develop others. The courses I've put together focus on making everyday emails better and, for copywriters, adding a bit of creative oomph.
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"Danielle was brilliant! Clearly very experienced and made things simple to understand by using loads of real world examples." – Feedback on copywriting course @ MC2
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"I should say the feedback from our team on the session is the best I’ve ever seen for a University of Life module! It’s been a real pleasure working with you and I’m sure we will be in touch again." – Feedback on copywriting course @ MC2
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"Especially in virtual world, emails and online communication is a key part of my role. I instantly started taking on the tips and advice and implementing into my communication." – Feedback on email writing course @ Adelphi
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"Honestly it was so helpful and I'll use everything I've learnt daily in what I do. I really liked the activities throughout the session, as you had to apply what you learnt, and made it more fun and interesting to see how you've taken on board the learnings and applied it. Great examples that are relevant to our sector. Danielle was clear and very approachable." – Feedback on creative writing course @ Adelphi
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ABOUT ME
I’m an experienced copywriter with a focus on branding and big ideas. I’m also a nomad. I work from a number of spots in and around my home, switching it up throughout the day. My cranky cavapoo, Broccoli, travels with me.
One of our favourite spots to work, though he growls when I move him to the pouffe!